Advantages

Trading in securities online considerably differs from trading through a broker over the phone and allows for a sizable expansion of the circle of investors actively working on the exchange.
Among the advantages of internet trading over brokerage are the following:

• Internet trading implies much lower tariffs than brokerage;
• There is no barrier to entry on the market;
• The user of internet trading gets direct access to trading on the exchange and, hence, independence in making decisions;
• Promptness in making deals on purchase/sale of securities; independence from a broker;
• Saving the investor time. Trading systems allow the intraday trading to be set up in such a way as to reduce the investor’s trading time on the exchange to just one hour a day.